Huge power move from H&M. By far the biggest move they could make. Way bigger than I would have thought possible.
Now to set the record straight, I have no clue what H&M is, like I thought they were a clothes company but they might also be a classy ice cream company. Whatever they are I want what they sell after seeing this commercial/ mini movie.
If you have read this far and haven’t watched the video yet I really don’t know what the fuck you are doing here, so get on that and then keep reading so that you can keep up…
This is my favorite thing Wes Anderson has ever done. He’s not my favorite director because his name is Wes and not Quinton but this definitely puts him up there. I can only take so much of the quirkiness and trains and nothing but this is basically a condensed Wes Anderson movie and I appreciate the time that it saves me. Every time I watch it I notice something new and I have definitely watched it at least 7 times by now.
Some great things about it:
The Opening Shot I am an absolute slut for long shots. The first shot of this commercial was 1:40 long. That’s basically half of the whole commercial! I respect the hell out of that because of the perfection required to get the setting for this and then get all the actors to do what they needed to do. Probably took forever so props there. It also lays all the characters out and gives you their story. I didn’t notice it at first but all the presents that are in the people’s windows have pictures of their families or who they care about taped to them (Love how t
he hot blond has a dog in her pic) (Also her see through nips). In one shot, good old Wes set the scene, established the characters, introduced the conflict, and made me mildly horny, all in one fucking shot!
The Message I am so fucking tired of people coming out and saying that we need to come together as a nation after that shit show of an election we just had. This was different though. Wes was way less in your face about it than most people have been and I appreciate his subtleness. Really loved how at the end the conductor the hot girl and the little kid were all putting the star on the tree and then all these people of different ethnicities came into frame. Low key classy as fuck move. It also really put me in the Christmas spirit. Like a genuine Christmas spirit not the “need to buy things” spirit that Christmas has become as an adult. It makes me feel good about Christmas again.
So good on you H&M. I am all about your brand and whatever the fuck you do.
Also, getting delayed for Christmas is what these fucking people get for traveling long distance on a train. Fuck them. Only place that happens is in a Wes Anderson movie.
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